Engage, educate and gather real-time feedback from the Mobile Workforce via campaigns viewable on iPhone, Blackberry, Windows Media, Android and any other device.
Boise, ID (PRWEB) November 10, 2009 -- Push Mobile Media has launched an innovative mobile content publishing platform designed around the enterprise mobile workforce. This easy-to-use platform lets enterprise managers publish custom mobile content to the sales organization and other enterprise work groups, measuring critical user feedback from the mobile audience in real-time. Engaging, managing and building trust within the growing mobile workforce requires a strategy. Push Mobile Media, found online at www.PushMobileMedia.com, provides an enterprise-grade solution that any manager can use to deploy employee and client surveys, mobile training sessions and new marketing initiatives - key elements of a successful mobile workforce management strategy. According to the most recent forecast by the market intelligence and advisory services firm IDC, the worldwide mobile worker population will grow from 756.6 million (reported in 2006) to over 1 billion by 2011. This accounts for over 30% of the workforce. In the US and Canada, the use of internet-ready mobile devices specific to the enterprise will grow at a rate of 54%, with 82 million units shipped by 2011. The United States has the highest percentage of mobile workers - 68% in 2006 with an estimated 73% by 2011.
"Today, creating urgency and building trust within the mobile workforce is a tough job for any enterprise manager. Delivering company news and information, and generating feedback from the mobile workforce, is a critical and a competitive business strategy. Using familiar online tools, enterprise managers can instantly publish mobile content that includes text, articles, images and video and provides instant feedback through several user polling and mobile quizzing options. It's perfect for the sales manager and training managers who need to 'push and pull' data from their mobile audience. By being able to deliver enterprise news, product updates and mobile training with content retention programs, it's now up to the management team to develop mobile strategies that go far beyond simple email and text messaging", stated David Clemons, CEO and Founder of Push Mobile Media. The mobile platform provides a simple, step-by-step interface that requires little if any training. Users can employ either a "Theme " style of content layout or a more advanced "Custom mobiPage" campaign using our simple drag and drop page layout tools. Each mobile campaign or mobile learning program has multiple content options, letting your audience "Read it, Watch it, and Feed it back ". Several core components of the platform enable a "push and pull" mobile strategy for the enterprise: MobiFeedTM, MobiSearchTM and MobiShoutTM each working in concert to deliver instant mobile content and to receive and measure feedback in real-time: mobiFeed ™- Effectively call attention to and increase feedback from your campaigns via a fully customizable widget that can be placed on any website in just minutes mobiShout™ - Quickly collect user responses and opinions and measure campaign ROI in real-time with robust polling, analytics and reporting tools mobiSearch™ - Provide your mobile sales and tech support employees with secure, searchable video libraries accessible on all mobile devices and operating systems, including the iPhone, Blackberry, Nokia, Windows Mobile and Android. The Push Mobile Media platform is designed so that anyone in the organization can easily and quickly create branded mobile campaigns featuring text, images, audio, video and polling forms. Administrators are provided a simple user interface with step-by-step instructions to design, create, test and send branded campaigns to their specific mobile audience - with no programming skills required. The system makes use of SMS communication, secure email delivery and/or mobile internet. By using simple online tools and customizable widgets, companies now have a low-cost, highly effective mobile strategy for urgent business and training initiatives that harnesses the kind of immediacy frequently lost in email or voicemail. About Push Mobile Media - Developed specifically for the needs of the mobile enterprise workforce, the Push Mobile Media platform lets managers create engaging educational programs and marketing initiatives delivered to any mobile device. Backed by real-time feedback tracking and robust analytics reporting, this easy to use web-based service saves time and costs associated with mobile communications, content production and distribution for the internal and external mobile workforce. Learn more at www.PushMobileMedia.com
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